Breaking the regular again

Smartphone adapter exclusive to Apexel has undergone a thorough upgrade, featuring more thoughtful designs and functionalities.

New product

BR001 12X50 Birdwatching Binoculars

NOW AVAILABLE - Dynamic fast focus, IPX7 Waterproof and Fogproof, instant sharing

How to choose binoculars for outdoor adventure

Help you choose the best outdoor tools for you with our comprehensive outdoor adventure guide

Pick Our Best-Selling Optical Equipment

Optics for All Outdoor Scenarios

Whether you enjoy outdoor adventures, wildlife spotting, or bird watching. Apexel can provide you with the optical observation equipment you need, thinking about what you think.

Unleash the Power for Everyday Adventures


No matter when and where, through Apexel to observe the experience sharing of pioneers in nature.

Natural Observation Knowledge